Chapter 5. News Releases—the Major Communications Tool
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Chapter 5. News Releases—the Major Communications Tool
Table of Contents
1. Writing News Releases
1.1. The Headline
1.2. The First Paragraph
1.3. The Middle Paragraphs
1.4. Final Details
2. What Makes a News Release Good (or Bad)
3. Top Ten Tips for Writing Releases
4. Distributing the News Release